{"id":858,"date":"2019-07-07T12:00:17","date_gmt":"2019-07-07T17:00:17","guid":{"rendered":"https:\/\/2019.mexicocity.wordcamp.org\/?post_type=wcb_session&#038;p=858"},"modified":"2019-09-03T11:34:39","modified_gmt":"2019-09-03T16:34:39","slug":"mi-blog-mi-marca","status":"publish","type":"wcb_session","link":"https:\/\/mexicocity.wordcamp.org\/2019\/session\/mi-blog-mi-marca\/","title":{"rendered":"Mi blog, mi marca"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Platicaremos sobre la importancia de ver un blog como una marca corporativa. Incluyendo los derechos de autor, invertir en productos externos, apps o publicidad en algunos casos, posicionarse como producto y c\u00f3mo competir contra grandes empresas. As\u00ed como las diferentes formas de monetizar esta marca y la importancia de la constancia en un mundo repleto de redes sociales.<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"709\" src=\"https:\/\/2019.mexicocity.wordcamp.org\/files\/2019\/08\/012-dafne-1024x709.jpg\" alt=\"\" class=\"wp-image-1858\" srcset=\"https:\/\/mexicocity.wordcamp.org\/2019\/files\/2019\/08\/012-dafne-1024x709.jpg 1024w, https:\/\/mexicocity.wordcamp.org\/2019\/files\/2019\/08\/012-dafne-300x208.jpg 300w, https:\/\/mexicocity.wordcamp.org\/2019\/files\/2019\/08\/012-dafne-768x532.jpg 768w, https:\/\/mexicocity.wordcamp.org\/2019\/files\/2019\/08\/012-dafne-433x300.jpg 433w, https:\/\/mexicocity.wordcamp.org\/2019\/files\/2019\/08\/012-dafne.jpg 1657w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Platicaremos sobre la importancia de ver un blog como una marca corporativa. Incluyendo los derechos de autor, invertir en productos externos, apps o publicidad en algunos casos, posicionarse como producto y c\u00f3mo competir contra grandes empresas. As\u00ed como las diferentes formas de monetizar esta marca y la importancia de la constancia en un mundo repleto &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mexicocity.wordcamp.org\/2019\/session\/mi-blog-mi-marca\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Mi blog, mi marca&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13690539,"featured_media":1858,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1567274100,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/drive.google.com\/open?id=1kjYT-_tCdHEsnP_Z0jaGAdxrX6Cno3pT","_wcpt_session_video":"","_wcpt_speaker_id":[740],"footnotes":""},"session_track":[1289736],"session_category":[1289740],"class_list":["post-858","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-casual-track","wcb_session_category-casual"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paIvdZ-dQ","session_date_time":{"date":"August 31, 2019","time":"12:55 pm"},"session_speakers":[{"id":"740","slug":"dafne-delgado","name":"Dafne Delgado","link":"https:\/\/mexicocity.wordcamp.org\/2019\/speaker\/dafne-delgado\/"}],"session_cats_rendered":"Casual","_links":{"self":[{"href":"https:\/\/mexicocity.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mexicocity.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/mexicocity.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/mexicocity.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/13690539"}],"version-history":[{"count":2,"href":"https:\/\/mexicocity.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/858\/revisions"}],"predecessor-version":[{"id":2269,"href":"https:\/\/mexicocity.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/858\/revisions\/2269"}],"speakers":[{"embeddable":true,"href":"https:\/\/mexicocity.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mexicocity.wordcamp.org\/2019\/wp-json\/wp\/v2\/media\/1858"}],"wp:attachment":[{"href":"https:\/\/mexicocity.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=858"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/mexicocity.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=858"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/mexicocity.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}